How to Find Business Opportunities on LinkedIn and Twitter
A social media article
If there is one thing that really bugs me about some of my fellow social media specialists its the smoke and mirrors that they so often give out to entice people to pay for a course or to sign up for coaching on social media.
They talk about how amazing social media is, how rife with opportunities but they don’t explain how or what those opportunities actually are.
But this is Edenchanges not those other folks so let me share some specifics about the opportunities that are out there.
Because you see it is true that there is a pot of gold at the end of the social media rainbow…sort of!
New Prospects – LinkedIn Tip
A new prospect is someone new that you might be able to sell to. The most focused way of identifying new prospects through social media is to use LinkedIn’s advanced search option for either people or companies.
With the Advanced People Search you can filter by job title, company name, location etc. This then generates a list of people who fit your profile of desired new clients.
With the Company Search you can also select ‘Headquarters Only’ if you want to rule out branches of companies. There are also a myriad of other settings you can tweak so you should be able to end up with a very exact list.
They aren’t actually new clients yet but a list of a hundred new prospects is a pretty strong step forward!
New clients – LinkedIn Tip and Twitter Tip
A new client is someone who wants to buy what you have to sell and yes you can directly find new clients on social media but there is a greater degree of luck in it than the searching for prospects tip that I mentioned above.
Join groups where your potential clients are likely to be. Then keep an active eye out for any discussions where someone asks for a recommendation to someone selling a product like yours.
And when I say ‘keep an eye out’ I mean actively check the status update emails from the group once a week or visit each of these potential client groups in person once a week. Sometimes the posts are a straight request and other times people will express frustration or irritation about something which you know your service or product would help with.
With a direct request for assistance I would do three things:
- Post a public comment that explains how you can help (because this shows any other readers that you supply this service / product which might prompt someone else to call you!)
- Send a private message to the poster to explain how you can help and saying you will be in touch
- Phone the individual and develop the conversation into a sale!
Much the same as above except first you Follow individuals that you are interested in doing business with and keep an eye on their twitter feed for similar requests for your product!
In that instance I’d tweet a reply and then phone the person.
As a real example of this recently someone I follow tweeted a comment about looking for a sales trainer to speak at a seminar he was running. I sent him a tweet and followed up with a call and within 48 hours the engagement was confirmed!
When to do all this
It would be remiss of me not to answer the question of ‘when’ to do all of the above. As anyone I have trained in sales will know I am a strong advocate of prior preparation.
I’d strongly recommend that you generate your list of potential clients outside of core business hours, have the data entered into whatever sales system you use and then contact them over the following days/weeks as suits your schedule and urgency level.
With regards to checking the group discussions and twitter that’s best done once a day or every other day. In sales it’s usually best to be first so I would recommend keeping a regular watch.
As a side benefit of the above activity you are going to pick up a lot of other information by reading through the discussions and twitter streams which could also have potential business benefits.
And I know that I’m going to be running the risk of sounding like those other social media specialists when I say this but there are lots of other things you can do to create opportunities however the above are key activities and if you aren’t doing them yet then I’d start with those.
Until next time;
How to Land a Job Using Social Media (economicpolicyjournal.com)
The Black Hole of Social Media (edenchanges.wordpress.com)
How to express yourself on LinkedIn (edenchanges.wordpress.com)
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