Four questions to help you decide if you should drop a LinkedIn Connection

LinkedIn Network Face - Red

Four questions to help you decide if you should drop a LinkedIn Connection

Sometimes you need to consider specific people and decide whether they should stay in your LinkedIn network.

Now why you might want to do this is up to you. I’ve talked recently about my changing opinion on being an open networker – read it here (The reason why I have decided to shrink my LinkedIn network) and additionally I wrote about making broad decisions about potentially getting rid of groups of connections (How to Create a More Focused and Profitable LinkedIn Network). But what about making a judgement on specific individual connections?

I think it is as important to keep your LinkedIn network up to date with your current business practices. If you change sectors, win a client, lose a client or generally have an experience that makes you think

‘hmmm, maybe they are no longer relevant, or in line with, my best business interests’

you might then consider dropping the person from your network.

And not just them – depending on the reason you are dropping them you might want to remove everyone in their company. Remember that your status updates go to all your first tier connections as a minimum so if even one person in a company is connected with you then they might see your update which they can then share with their network or simply tell the other person about.

At the end of the day do remember that if you post something on the internet people will see it and honestly you can’t fully control who will see it. All you can do is make it a little more unlikely that someone will see it!

So here are four questions you might want to consider when considering if you should stay connected to someone on LinkedIn:

  1. Are they relevant to your business interests?
  2. Do you want to be associated with them?
  3. Do you want them seeing your status updates?
  4. Do you want them to be able to view your connections?

If they aren’t relevant to your business interests but they seem like nice people then maybe follow them on twitter, invite them on Facebook or some other social media. I’d recommend keeping your LinkedIn network business focused.

Say you decide that, having done business or spoken to the person, that they are a real jerk do you really want to show the business world that you associate with that sort of person? Guilt by association is a reality.

This needs to be considered especially if you shift your business focus and become rivals or competitors in some fashion. You don’t want them easily seeing all your clever marketing!

Yes you can hide your connections but it’s an all or nothing option. If you hide your connections from one person it hides them from everyone. That goes against the spirit of LinkedIn for me and if I don’t want someone easily being able to see who I am connected to then I’ll drop them.

It’s a choice you have to make but why should everyone suffer because of one person? Equally why should you network be cluttered by people who are no longer business relevant or individuals you want to associate with?

Take action and prune as necessary!

Until next time, be successful;

Stephen Hart
Development Specialist, Edenchanges.com

 

LinkedIn Profile Pictures – Colour or Black and White?

Louise Axon both

LinkedIn Profile Pictures – Colour or Black and White?

I was working with a recruiter last month who was interested in having a new photograph for their LinkedIn profile. I was happy to oblige, it’s something I’ve done for other clients, so I took some pictures for the consultant to choose from.

Now the company policy is that all photographs on LinkedIn need to be in black and white so the consultant, Louise Axon, picked the above right image as her new LinkedIn profile picture.

(Louise is a head-hunter who operates within the furniture and medical devices sectors)

We were all quite happy with the outcome and none of us thought anything of it. Until about a week later when I was at another client’s office who said that they knew that black and white pictures got you more views on LinkedIn.

Now I am aware, because LinkedIn have told me, that having a photograph increases your numbers of hits by up to 40% but I am not aware of any statistics which show black and white being superior to colour in this respect.

So I thought I’d do some market research … and I posted both images as a status update and invited my network to cast a vote and share their thoughts. The response was amazing!

There ended up being over 400 comments on the update and some very interesting observations made which I thought I’d share below:

Crop tighter

“You should consider a tighter crop as with profile images it’s all about the eyes and facial engagement”

Olivia Brabbs, Photographer

Several people echoed Olivia with the suggestion that the pictures, either one, could do with a sharper crop. Something that on reflection I would agree with. I think this shows the value of having an editor or at least sharing your image with someone else before you upload it.

Black and white is so last century

“There is a reason we all got rid of our old B&W TV’s. Think about that.”

Wade Rohloff, Safety Consultant and Illustrator

“Black and white makes her look like the photo was taking in 1930 or there about”

Chileshe Mulenga, Executive assistant

I’m a big fan of classic black and white movies – no one ever looked cooler than Humphrey Bogart in Casablanca but, and I concede the point, such movies are from a while back. (Although I would argue there is a difference between ‘old fashioned’ and ‘classic’!)

It has been mentioned to me, by several people, that they feel that black and white pictures can become ‘samey’ and the very rigid ‘corporate authorised’ images that some companies, particularly recruiters it seems, go for can make everyone look the same. 

Playing devil’s advocate however perhaps the modern world is so used to vibrant colours and marketing that black and white is just a little ‘old school’ now? Clearly from the comments that we have had some people would argue that.

Personally I feel that the black and white images can look good, sharp and even modern but black and white images have to be done in the right way and with a little thought – more of that below.

People will judge what you wear

“Neither, the young lady’s top might be considered too revealing for a professional LinkedIn profile photo.”

Steve Elliott, VP, Chief Financial Officer

Steve was the most outspoken about things but both Louise and I got private messages from a couple of people who felt her picture was, to various degrees, inappropriate.

Now with the best will in the world I think that’s ridiculous. We are not living in the 1950’s anymore and in my opinion Louise is professionally attired and perfectly presentable. That said I asked for opinions so being more neutral I think it’s worth noting that not everyone will have the same level of acceptability as you so consider your market and what is acceptable in your professional industry.

I certainly see plenty of images on LinkedIn that I feel are not appropriate for a professional business image! I wrote about that here – Five LinkedIn Profile Picture Mistakes to Avoid

As a counter other people had, in my opinion, a more modern and realistic mindset;

“After some of the pictures I have seen on LinkedIn, this is one of the most professional”

Reg Russam, Recruiter

Reg also went on to say:

“Funnily enough, I was looking at a possible human resources candidate yesterday and her LinkedIn picture was her in a bikini, I’ll be honest, it sort of put me off contacting her – especially with employers scowering the internet for backgrounds etc.”

The point is this – people will judge so you have to be happy that you are appearing professional and appropriate for yourself and your market.

Get it done professionally

“If a portrait isn’t created correctly for B&W then it should be color. But I could show you portraits I’ve created just for B&W that would never look as good in color. The photo seen here should be in color.”

Russell Hansen, Master Photographer

Now many moons ago I went to art college and I was taught to use a camera – that doesn’t make me a photographer it makes me someone who has a very little knowledge of how to take a good picture … ultimately if you want a really good photograph then, like most things in life, go to a professional.

And if you can’t do that then go to someone like me who has something of an idea of what he is doing. Photography is one of those areas where a little knowledge goes a long way and an enthusiastic amateur can be a perfectly acceptable option.

People see the details

“The eyes of the lady, being dark, seem more intense in the color version.”

Martin Fernandez, Graphic Designer

So people are looking at the fine details! Additionally several people commented that the button on the sleeve was distracting and others commented on the lipstick being noticeable with some people liking that and some not.

So details get noticed – I had manipulated the colour image to boost the reds so the lipstick was a design choice but I had missed the button. Another prompt to have an editor or at least someone who checks over your image before you upload it.

It’s all about the PR and your personal brand

Your LinkedIn image represents your personal professional brand so consider your image with care. Several people commented that black and white gave a more professional but colder feel to the image whilst the colour one was warmer.

It was suggested that some markets would welcome colour or black and white more depending on their cultures. The emotional impact of your picture definitely needs to be considered and how that fits into the bigger personal brand that you are striving to create needs to be considered.

A couple of people, including Liesbeth Leysen, Director of Public Relations and Media congratulated me on creating PR and marketing for Louise (and myself) through this exercise – a charge I can neither deny nor confirm!  

I would like to highlight that Louise did not share this update on her network as she didn’t want to be mistaken as an attention seeker. She is much more interested in establishing herself as the competent recruiter that she is!

And this was a decent picture

Consider the amount of discussion, debate and criticism that was provoked by this image and further consider that at the end of the day this is a fairly decent photograph of Louise. It doesn’t commit any of the usual profile picture sins e.g. no one else is in the picture, it’s a clear image, it’s been taken specifically for LinkedIn not just copied over from Facebook etc.

So it might be worth looking at your image and considering how well it measures up and how open it is to criticism!

And the verdict

I laboriously counted the votes and I can announce that the winner is as shown below!

 Louise picture results

 

 So 39% more people preferred colour to black and white. Now that might just be a reflection on this particular image so I wonder if it reflects a wider preference these days?

What do you think – not just with regards to this image but with LinkedIn profile pictures in general – which do you prefer, black and white or colour?

Feel free to share your thoughts below .

Finally thank you to everyone who commented on Louise’s image and to Louise for acting as a research specimen! As a result of the exercise and the feedback this final image was produced for Louise to use:

Louise Axon final

To be clear to the hecklers that we have had message us during this exercise – this was not a vanity exercise. This was an attempt to research how people respond to different image types – it’s science … sort of!

Until next time; be successful!
 
Stephen Hart
Development Specialist, Edenchanges.com

 

Five LinkedIn Profile Picture Mistakes To Avoid

Broken LinkedIn Logo

Five LinkedIn Profile Picture Mistakes To Avoid

It would seem that one of the most common places that people make mistakes on their LinkedIn profile is their profile picture. And this isn’t me making idle speculation, I provide a LinkedIn Profile Review Service (details here) so I look at A LOT of profiles and I can statistically say that the vast majority of people have pictures that could be better!

So here is a quick run-down of five of the most common mistakes – with examples!

(I have hidden the identity of the individuals with black lines across their eyes however in no other way I have manipulated the images and these were all in active use as profile pictures in 2014)

Logos

LI logo profile pic example

This is just simply wrong. A person’s LinkedIn profile should be a reflection of their personal brand first and the company brand second. Show that there is a person behind the profile and let people take a view of the real you. I’d almost have any of the other mistakes than see a logo in place of an individual … well almost …

Wearing underwear

bad LI photo example - anon

Now this lady is a perfectly attractive woman and such an image in the right place online might be entirely suitable but I think we can all agree it doesn’t say ‘business professional’ in quite the right way. Whatever image you use do please select one where you are suitably dressed for business networking.

Compromising views

LI compromising views example - anon

Yes we might as well address this one whilst we are here! Again in a different place online this might be acceptable but this isn’t what LinkedIn is about. LinkedIn is about creating and presenting a professional business profile. Yes a picture like this might get attention but it won’t get it for the right reasons and it’s unlikely to get the right kind of attention.

Selfies

LinkedIn Selfie ... example

This is a great example of a job half done. On the one hand I applaud that this gentleman has taken the effort to dress properly and adopt a proper stance for his photograph but couldn’t he have got someone else to take the picture? Does he not work with anyone else? This demonstrates either the wrong mind-set or a lack of thought. A bit like getting a penalty kick in football and then forgetting to take the shot. Not good enough but better than the following …

Not having an image

No picture LI

Whilst the above at least got the chance of a penalty shot this one doesn’t even make it onto the pitch. At best it says that the person is just too lazy to upload an image or at worst that they don’t care enough about their network to upload one. Overall it smacks of extreme laziness. 

The good news is that they will reap what they sow with something like 40% less profile hits than profiles which feature photographs. Serves them right!

How Good is Your Profile v2

Conclusion 

You can see from the above that it wouldn’t take a lot of effort to avoid the above mistakes and I trust it has given you some pointers of what not to do. 

The good news is that as soon as you upload a new photograph onto LinkedIn your old one is gone for good so if you have made any of the above mistakes it’s very quick to fix things up!

More LinkedIn profile photograph mistakes in a future article.

What about you – what was the best example of a bad LinkedIn profile picture that you have come across?

Until next time; be successful!

Stephen Hart
Development Specialist, Edenchanges.com

 

How to Use the New LinkedIn Background Image Feature

angelique kithos jan 16 2008

How to Use the New LinkedIn Premium Image Features

Now I know it’s my birthday later this month but really LinkedIn shouldn’t have bothered … I mean … finally Premium features that I really like!

Enhanced profile viewer stats, key word suggestion and the one that I like the most because it enables profiles to really pop off the page is the LinkedIn Profile Background.

Of course this being LinkedIn the new features have arrived without them actually telling you how to use them … it’s a bit like getting an unwrapped birthday present but hey ho at least the gift is good and it gives me something to share with you.

So here is a step by step guide to installing a nice shiny graphic right behind the top of your LinkedIn profile.

NOTE: This is a PREMIUM ONLY feature

I will cover the basics first then explain some of the more advanced points of it.

  • Step One

Turning on new LinkedIn premium features step one

Go to PROFILE and EDIT PROFILE and then click on the pencil that is in the top right corner – as shown above

  • Step Two

New LinkedIn Premium Options

This will bring up the above selection panel. To learn what the difference is click the Question Mark and the menu shown below will be shown:

Premium Options

Now it appears that you can have both options active so you can have a Premium Profile that is also Open. This would appear to be the case but to be absolutely sure I am checking directly with LinkedIn. When they give me an accurate answer I will let you know.

  • Step Three

Select the Premium Option (plus Open Profile as well if you want) and you will then get the following:

Step three with LinkedIn Background feature

You are seeing the default background that comes up when someone has a premium account.

A slightly odd thing is that I think that if you own a premium account everyone else viewing your profile automatically see’s the above but you only see it once you have changed your setting to Premium!

That’s either an odd design choice or a quirk of the new system that will resolve itself.

What it does mean is that if you have a Premium LinkedIn Account then you really should upload a specific image – just in case you are tarting around the above blue background without realising it!

  • Step Four

Click the edit button which will then bring up and edit background button right in the middle of the background thus …

Step four - using LinkedIn backgrounds

  • Step Five

They then offer you five pages of pre-designed backgrounds but honestly that held no interest for me – this is a great chance to put your company brand all over the top of your profile – who isn’t going to do that?

Simply click on upload to load a file of your choosing

LinkedIn Background Choices

Now pay heed to their size recommendations. The images are automatically expanded to fit and they will look rubbish unless you have sized them properly. Now I’m a busy chap and I do my own image manipulation but with several proposals to get out today and several days with clients to prep for I don’t have masses of time to go back and resize my original logo’s.

(Naturally if you have a marketing department hand it over to them – I’m sure they weren’t busy!)

So I cheated and took my existing website header which is 1100 x 250 pixels and expanded the canvass size (which leaves the original image intact and adds space around it) to 1400 x 425 (the recommended dimensions from LinkedIn) and uploaded it.

I used the free image manipulation software Paint.net which is available at http://www.getpaint.net/

Which gave me this result – my company logo and imagery from my website on my LinkedIn Profile – I like it!

Edenchanges LinkedIn Background

Advanced Points

Okay so a few things to bear in mind:

1) The top part of your profile intrudes into the image space so you might want to mess about a bit with your image so that it looks right. To be helpful I can tell you how much free space you have to work with – 210 pixels by approximately 975 pixels. I’m eye balling those measurements but that’s what I got and it is close enough that no one will notice if you are a pixel out!
Edenchanges LinkedIn Background Pixel Sizes

Or in other words – an image sized at 975 x 210 pixels should sit ontop of your profile quite neatly – the purple circle below represents an image that size and how it would sit if you place in a frame, at the top centre, with the dimensions 1400 by 425.

Edenchanges LinkedIn Background Making the image fit

So you if you want a neater look with the whole image being possible that’s what you need to do.

2) The header image is slightly transparent so if you do have an image that goes behind your profile then it is going to show through slightly which might or might not look okay. As you can see from my examples above the playing card stands out a little. Going forward I might rework the image but I’m leaving it for now.

In Conclusion

So this is a marvellous opportunity to enhance your personal profiles with the company brand. I’ve used the images from my website but of course you could do a composite picture with product pictures, happy clients or fluffy bunnies … okay that last one was a joke.

Seriously this is something that everyone with a premium account should do and I’ll be adding it to the profile review reports immediately.

For those of you who don’t know those are written reports that I personally produce which review an individuals LinkedIn Profile – £35 a profile and you get the results in 48 hours with a 100% satisfaction guarantee – more details and the option to order are here

Other changes for LinkedIn Premium users are a 20% larger profile picture and greater abilities to see who viewed your profile – something that anyone interested in business development should be using …

Enough from me though I have some training to prep for if you have found this article useful then do please share it with your friends and network – the share button is listed below and comments are always welcome.

Until next time, be successful;

Stephen Hart
Development Specialist, Edenchanges.com

 

The reason why I have decided to shrink my LinkedIn network

LinkedIn Network Face

The reason why I have decided to shrink my LinkedIn network 

Yesterday I downloaded my connections list from LinkedIn and exported it into Excel. There is a new service being launched by Edenchanges in March specifically for recruiters and I wanted to ensure that my sales and email database had all my recruitment contacts in it from all my various networks.

As I was processing the contact list and removing all the non-recruitment clients it struck me just how few actual recruitment connections I have given that I spend the vast majority of my time working with recruiters.

Whilst I have over 4,500 LinkedIn connections what I discovered yesterday was that only around half are in the recruitment field. If my connections more accurately reflected how my time is split then the number would be much closer to 4,000.

Yesterday it took me quite a while to filter through the non-recruitment contacts to generate a list of names and people who I could present the new service to. Like everyone I hate irrelevant emails so I I worked hard yesterday to ensure that everyone I will email about the new service is in the recruitment field.

As I was wading through the names I couldn’t help but think how much easier this would have been if I had been more selective in my networking on LinkedIn.  

Now it can be argued that simply having a large number of connections is a good thing. It’s something that early in my time on LinkedIn I strongly argued. Indeed I blogged about it (How Many LinkedIn Connections Should I Have?) back in 2011 but since then my thoughts have been shifting. In 2012, in this article (Removing LinkedIn Connections) I advocated a large network but I offered the thought that you might want to focus your network.

During 2013 I thought about this a lot and started to really examine how people use their LinkedIn networks and where business tends to come from. That thinking combined with my experience yesterday has brought me to the firm conclusion that the best type of network is a large one that is in proportion to a person’s target market.

Consequently as I do 90% of my work in the recruitment field so 90% of my contacts should be in that market and to that end I am now in the process of removing contacts that don’t fit with the aim of reaching a 9:1 ratio of recruiters to non-recruiters in my network by the end of the exercise.

Yesterday was a specific event – going through the contacts and sorting them out and as such not enough reason in itself to keep a focused network. Rather it was for me a practical illustration of what I have been witnessing during 2013.

In 2013 I either saw people win business through LinkedIn with established contacts who they already knew fairly well and were simply keeping in touch with via LinkedIn or people won business from industry specific contacts. I didn’t witness any business won in a new industry simply as a result of a connection on LinkedIn; either by myself or anyone I worked with last year.

Yesterday when I was going through the list the people I recognised were, for the vast majority, in the recruitment sector. And those who I didn’t know were mostly outside of the recruitment sector and on inspection didn’t look like they would be likely clients.

I had simply connected with them at some point. What I realise now is that has little value and is in fact a detriment. So it’s time to trim down and focus my network where the bulk of my business comes from – recruiters!

I will talk more next week about how I am selecting who to remove and who to keep in an article entitled “How to Create a More Focused and Profitable LinkedIn Network”.

So those are my thoughts at the start of 2014 – what are your opinions on this?

Until next time, be successful;

Stephen Hart
Development Specialist, Edenchanges.com

How to Manage LinkedIn Skills and Recommendations

LinkedIn Guidance

How to Manage LinkedIn Skills and Recommendations

It’s important that your LinkedIn profile looks good to both the casual and more serious viewer. This then is an article on maintaining a tidy looking profile despite the best meaning intentions of your networked connections!

Last year LinkedIn introduced the ability to list specific skills that you feel you have on your profile in a way that your connections could then give you a ‘plus point’ against that skill. All good and straight forward. However your connections also have the option to give you a ‘plus point’ for a skill that you haven’t listed. In case you haven’t experienced that then it looks like the following:

Screenshot One

Image showing the LinkedIn endorsements that you can be given by your connections

The above is a direct screen shot from my profile this morning. None of the above skills are currently listed on my profile. All of the above skills are being suggested as additions by my connections. The next logical question should be –

Do I have the above skills or am I skilled at any of the above things?

Err … well yes … all of them in fact to a lesser or greater degree but and this is a really important – I don’t want to list them on my profile. There are a couple of reasons for that. And these are things that you should consider for yourself as well:

1) No list of skills is ever going to be totally comprehensive. You might be able to list all the attributes of a machine by component but you can’t do that of a person.

A person is far greater than their ‘skills’ and the smart person will be able to turn their innate abilities towards a new area with some success. Thus, it could be argued that we are all skilled at everything just to different levels of competency!

In all seriousness trying to fully outline yourself via the LinkedIn skills list is a futile exercise.

2) That said I do believe it is good to list some skills, so that people know what you might be able to help them with. The thing is only you truly know what your core skills are or exactly which ones you want to promote to your market place via your LinkedIn profile.

I would recommend you put some serious thought into producing a focused list of five to ten skills which should read well to your potential clients or future network.

3) I want my profile to look clean, crisp and smart. When you add more than ten skills to your profile they start to stack up underneath in, what looks to me, an ugly fashion – see below

Screenshot 2

LinkedIn Skills screen shot

As a comparison see what happens when you list ten or fewer skills:

LinkedIn Skills and Recommendations Compared

LEFT SIDE = More than ten skills listed RIGHT SIDE = Fewer than ten skills listed

Click the image to see it full size

4) People only read so much – if you list too many skills, regardless of any questions of aesthetics, it’s more for people to read and potentially it’s too much. Given a strong profile will use most of the 1000 characters available for the summary and current role you are looking at several hundred words of important text which have to be read, or skimmed past, prior to the skills being seen. Add in too many of those and I think it’s overload.

So in conclusion my recommendation would be to ignore the additional skills that people recommend you for. (Do this by clicking the Skip button which you can see in screenshot one) . The individuals don’t get notified and won’t realise that you declined their attempt at being nice.

For completeness let me mention that there is a third option and that is you can remove the skills you don’t want to accept a recommendation for and only accept the ones that remain. (You do this by clicking on the grey ‘x’ next to the skill – see screenshot one). I feel about that exactly as I do about accepting all of them and frankly I think the best route is to ‘skip’.

So what about you – do you accept all, accept some or skip all? Let me know in the comment section below.

Until next time, be successful!

Stephen Hart
Development Specialist, Edenchanges.com
 

LinkedIn’s New Status Update Feature Explained and Explored

LinkedIn Guidance

LinkedIn’s New Status Update Feature Explained and Explored

The latest feature from LinkedIn is being rolled out at the moment. If you haven’t got it already then it should just be a matter of days before your LinkedIn system changes.

This new feature is very similar to Facebook in that when you type the name of a contact or company LinkedIn offers to link to that person’s profile or the company’s LinkedIn page.

The following screen shots show you what happens. 

Screenshot One

LinkedIn New Status Update Trick 01

When your profile gets the new feature this will appear.

Screenshot Two

LinkedIn New Status Update Trick 02

As you type your status update the system prompts you with likely matches.

Screenshot Three

LinkedIn New Status Update Trick 03
Names that you select will be highlighted with a shading as you type you update.

Screenshot Four

LinkedIn New Status Update Trick 04

When you post your update the names will be highlighted as a click able link. If a link is clicked on you will be taken to the person’s profile or the company’s LinkedIn page.

If you don’t want to make the name a link then simply don’t click on the suggestion when it comes up. You have to actively select for the link to occur which I’m pleased to say means we all get to stay in control of our own status updates!

Be aware of this Addition FeatureSay nice things

Feature LimitationsFeature limits

So that’s the new feature explained but the bigger topic perhaps is how to use this new feature to your best advantage.

I’m still thinking about this myself to be honest so the following are just my initial ideas. What I’d love is to hear how you might use this feature … please do add your thoughts in the comments section.

Use it to help people make connections with your clients or suppliers

LinkedIn New Status Update Trick 04

So I posted the above status update which refers to a training session I delivered at the Larson Group. Now they are what I’d describe as a ‘progressive recruitment company’ i.e. they treat their staff well, invest in them and manage them like adults. They also have big expansion plans and have just moved to brand new offices in the centre of Harrogate, North Yorkshire.

I know they are actively looking for new consultants, both experienced and newbies to the recruitment industry so I thought I’d be helpful and mention this in a status update. Because of this new feature people can quickly and easily click through to the relevant profiles.

So that’s one way you can use it.

Pro’s – your clients or providers will no doubt appreciate the shout out so you gain some brownie points also it might help others for whom the update is relevant and you get to mention that you are working with a particular company which shows your network you are busy

Con’s – all your competitors now know at least one of your clients so it’s best only to do it when you are happy that you have a really rock solid relationship with the company. A lot of recruiters read these articles and I wouldn’t recommend recruiters mention their clients by name in their status updates. Whilst it would help candidates look up who the role is with it would also potentially lead to the candidates applying directly or rival recruiters following up, what to them, will be a tasty lead.

Suggestion – Do if you can but use with caution.

Use it to highlight your colleagues and company

If you posted something like

“My experienced colleague Frank Smith at ACME Supplies Ltd is attending the NEC Conference on Digital Widgets today. He’s interested in talking to any Widget manufacture who needs a supplier of X”

Then you would promote to your network where Frank was, as well as them having a quick click link to his profile.

Pro’s – get’s your colleague and company name out there in front of your network

Con’s – if your network is not directly in the same market as Frank then it’s potentially a pointless advert which if done too often might lower your reputation

Suggestion – pick colleagues whose work your network might be interested in and always mention the company name in the status update to maximise the impact

Summary

Over to you now – what other uses can you think of for this feature? Comment below!

Until next time; be successful!

Stephen Hart
Development Specialist, Edenchanges.com
PS The official LinkedIn blog about this feature can be found here